Privacy Policy.
Effective Date: January 19, 2026
Introduction
This Privacy Policy explains how 2ND INNINGS TECHNOLOGY PRIVATE LIMITED (“DE‑X”, “we”, “our”, or “us”) collects, uses, discloses, and protects personal information when you visit our websites, use our products and services, or otherwise interact with us.
This Policy applies to visitors to our marketing websites (including any site that links to this Policy) and business users of the DE‑X AI software‑as‑a‑service platform and related services (together, the “Services”).
Our registered office is located in India. You can contact us by filling the contact form.
Address: WeWork Office-545, Two Horizon Centre, Golf Course Road, Gurugram 122002
For most personal data we act as a data fiduciary/controller for website visitors and prospects, and as a data processor for customer data we process on behalf of our business customers.
Information We Collect
We collect information in the following ways.
Information you provide
Name, business email, phone number, company, job title, and country/region.
Account details such as username, password, and preferences.
Information shared in forms, demos, support tickets, chats, and surveys.
Information collected automatically
IP address, device identifiers, browser type, operating system, pages viewed, links clicked, timestamps, referrer URL.
Product usage data such as features used, clicks, events, and error logs.
Customer Data (on behalf of customers)
Business data that customers upload or connect to the DE‑X platform (for example, retail, e‑commerce, CRM, or other business data), which may include personal data.
We process this only according to our customer contracts and their instructions.
Information from third parties
Business partners, resellers, marketing and event partners, and publicly available sources where permitted by law.
How We Use Information
We use information for the following purposes.
To provide and operate our services
Create and manage accounts, authenticate users, deliver features, process payments, and provide customer support.To improve and secure our services
Monitor performance, fix issues, test features, and enhance security, including using aggregated or de‑identified data where possible.To communicate with you
Send transactional messages such as onboarding emails, invoices, service updates, and security alerts, and respond to your requests.For marketing (where permitted)
Send you information about DE‑X products, features, events, and promotions, with the option to unsubscribe at any time.For legal and compliance
Comply with legal obligations, enforce our terms, protect our rights, and handle disputes.
Legal Bases and DPDP Compliance
Where required by law (for example, EU/UK GDPR), we rely on one or more of the following legal bases to process personal data.
Performance of a contract.
Our legitimate interests, such as improving services and ensuring security, provided these are not overridden by your rights.
Your consent, for example for certain marketing and non‑essential cookies, which you may withdraw at any time.
Compliance with legal obligations.
We comply with India’s Digital Personal Data Protection Act, 2023 (DPDP Act) and its rules when handling digital personal data of data principals.
Cookies and similar technologies
We use cookies, pixels, and similar technologies on our websites and within the product.
What we use them for
To run the site and product securely and reliably.
To remember your settings and preferences.
To analyze usage and improve performance (for example, via analytics tools).
To support marketing and measure campaigns where applicable.
Your choices
Where required, we show a cookie banner that lets you manage non‑essential cookies.
You can also control cookies via your browser, though some features may not work correctly if you disable certain cookies.
Changes To This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date above and, where appropriate, provide additional notice (for example, on our website or in‑product notifications). Your continued use of our services after any update means you accept the revised Policy.